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Like many entrepreneurs, you may be considering breathing a little more life into your venture with your own app. Mobile apps are exceedingly popular among businesses and consumers these days, and in recent years, they’ve paved the way for countless exciting ideas. While app development is more accessible than ever these days, there’s still a right way and a wrong way to go about it. Here are some big mistakes you need to make sure you’re avoiding…
Trying to Micromanage When You’re Out of your Depth
For many people at the head of a small business, micromanaging comes pretty naturally. You don’t have that many employees to manage, so you can invest more time in making little tweaks to their work and giving more specific instructions. If you want your mobile app to be a success, then this is a habit you’re going to have to drop in the development phase. You probably have a lot of questions about app development; what does program logic mean? Why do we need different languages for different mobile devices? What is log management? Obviously, you’ll have a pretty clear idea of how you want the finished product to look and function. However, when you know you’re out of your depth, it’s best to leave all the more detailed decisions to the pros.
Thinking of Apps as Smaller Websites
Before you go any further with your plans for a business app, you need to understand that an app is fundamentally different from a website. It has a different size, functionality and scope. If you apply everything you know about commercial web design to your mobile app development, it’s going to come back to bite you. Most importantly of all, you need to avoid the mistake of thinking that an app needs to do everything your site does. The value of an app is in its difference from a website. It can be accessed no matter where the user is, the interface of a touch screen is more intuitive, and there are endless options for customizing them. Good mobile apps don’t lean on pre-established design templates and functionalities – it stretches its flexibility to form a new, enjoyable experience for the user.
Screwing Up Monetisation
If you’re intending your app to be a free auxiliary program for existing customers of your business, then you’ve got a much easier ride ahead of you. However, if you want it to be a money machine, there’s a lot of room for error. Are you going to go with a subscription model? A freemium model with in-app purchases? Use in-app purchases? Every model can be amalgamated to suit your company, but settling on the best one can be a seriously difficult task. Fortunately, you have a lot of time ahead of you to come to a decision. Think about monetisation in the earliest stage of the development process, and take a pro-active approach to finding the best possible choice. Researching popular competitor’s apps, and the monetisation models they use, is always a good way to start.