With the adoption of smartphones and tablets, businesses in different industries realize the importance of having a mobile application for their customers. Today, mobile apps delivered a new way to connect with users in the best possible manner.
As per Clutch’s survey report, by the end of this year, we can see half of the small businesses adopting mobile apps to easily reach their targeted audience. However, there are various startups that often face the challenge of using innovative techniques to keep themselves going. For these startups, a mobile application can be a perfect tool that they can adopt to boost their business’ presence.
Any startup, regardless of its size or industry, can benefit from a mobile application; therefore, they need to understand that having a mobile-friendly website in this age of smartphones is not enough to survive.
It is believed that opting for custom business apps can make a huge difference as it is not only enhancing organizational competence, but it would also help startups to keep track of their vision and execute it in a right way.
Still, there are various startups that have the mindset that a mobile-friendly website works better than application. Hence, this post is for all the startups that think this because, at the end of this post, they will get a lot of reasons to adopt mobile app.
6 Convincing Reasons to Take the Leap & Invest in an App
Boost Customer Engagement in Real Time
Today, push notifications have replaced emails for engaging customers and they are considered as a new and creative set of algorithms. As you know that people do no prefer to check their emails daily, but they use their time to check their mobile phone and check all the notifications. With push notifications, you can boost customer engagement as most of the users will respond to the real-time notifications.
Increasing Sales Through Better Visibility
A lot of new and innovative ways are evolved for encouraging the customers to download and use your applications that result in boosting the visibility of the business. A high-end mobile app considered as a digital equal of blank blackboard sign, where app users are acting as a captive audience.
A popular and successful mobile app is one that convinces the targeted audience and boosts maximum customer engagement. It is also important that you make sure that the applications have an increased number of recalls and huge involvement with the application as they are looking forward to purchasing on every single obtainable opportunity.
Mobile Apps Boost Geographic Reach
As per the recent research, smartphone users today spend more than 89% of their time using applications. As compared to conventional websites, mobile apps are instant and have the capability to your business marketing to a higher level by ensuring your geographic reach at an unparalleled breadth.
Increase Interest Level of Users
By having a mobile application for your startup, you can show your offerings and discount deals to your existing and prospective customers. Your application will also help them in acquiring all the information that they need before finalizing the purchase of the product or service.
Moreover, whenever you launch a new product, service or any feature in the existing product, you can inform them easily and give them the first glance of that commodity. Through this, you can invite and attracts new customers to check out your offerings daily.
Do you know that mobile apps are considered as excellent facilitators for the stakeholders of the apps? Today, lots of customers are there, who are opting for self-service and the applications that are fast and becoming a right media for the initiation of any transaction.
You can see various restaurant applications that allow customers to place their order or reserve a table before the customers enter the restaurant. To deliver contextually relevant information that’s based on the in-app experience of the users, personalized experience is extremely helpful.
There are no limits on how wonderful this personalized experience works for the user as they click on the mobile app and they can be directed to the website page.
Maximum Return on Investment
For startups, mobile app development would be quite expensive, but not investing in it might cost them more in the future. Therefore, it would be good that they invest in a mobile application as it can improve sales, boost customer loyalty, and build brand recognition. At the end, you will get maximum return on your investment, so make sure that you prefer a mobile application.
Above mentioned are some of the convincing reasons for startups to invest in a mobile application to reach a targeted audience and get various other benefits. If you are also running a startup, you should invest in a mobile application as you just to discuss your requirements with an experienced mobile app development company that has expertise in mobile apps.
Mohd Sohel Ather is an experienced tech content writer and guest blogger. He has worked with some of the leading company and brands to build their online presence. And participate on all high quality blogs like NewsInGeneral