While logo may not be all that branding is, it is critically important for those businesses who want to establish a formidable mark in their industry for the long-term. Through the years, the logo has been of central importance for the biggest brands of today, such as Coca-Cola, Nike, Apple, Google, and Amazon. On the other hand, it also enables fresh start-ups to give the overly saturated market with a newer sight in the field.
But before you start creating a logo for your business, you must understand how it works and what are its essential components. A logo is a visual device us to identify a company apart from its competitors. It often symbolizes the company’s heritage, its core values, and the quality product or service it offers to its target market.
An effective logo is one that is easy to comprehend and stays relevant through the ages. It is unique, appropriate, practical, graphic, simple in form, and most importantly, conveys an intended message. While ensuring these factors in a logo might seem complex at first, it is still doable even for those who lack resources to hire a logo designer. Check out this infographic from Emedia Creative which gives us six actionable steps to create a winning logo for your business.