A business’ brand voice is a great way to convey what sort of image the business is going for, much like a human’s voice. A brand can be friendly, professional, sound like a Millennial or a Baby Boomer, or even sound like a certain gender. The brand voice is an important aspect of a business because it is used by the business to convey its message in the most effective way possible, and should be suited so that it resonates properly with its intended audience.
When first developing your business, your brand voice should be one of the first things that you should build upon, not only because it is an essential part of your overall brand, but because cultivating it takes time, energy, and a deep understanding of the market you are looking to target. It involves making tough decisions and multiple trial and errors.
With so many brands and businesses out there, however, it’s getting increasingly difficult to have a brand voice that doesn’t sound like another brand from the same industry or field. This is risky because not being able to stand out from your competition will make you less likely to be noticed by your target market, and thus, lose potential customers to a brand that sounds like you, only better.
If your brand voice is suffering a bit on similarity, maybe it’s time you spice it up. This infographic by Digital Marketing Philippines will show you how.