Asking people to come and visit your site is just the first step. Remember that just because there are a lot of people visiting your site does not mean they will buy the products and services offered. This is why there are a lot of successful sites in terms of increasing traffic, but it is not converted into actual sales.
One of the best ways to increase conversion rates is by creating headlines that are attention grabbing. It means that as soon as people read the headline, they are convinced to click it and read the entire post. If the headline is dull or seemingly useless, people will search for other options.
Creating a catchy headline is just the start. You also have to focus on the content of your post to finally close the deal. This is how you successful grab people’s attention and ultimately convince them to buy what you offer.
Headlines should be about helping
One of the reasons why people ignore a headline is because they think that it sounds too condescending. People don’t like reading something that seems to lecture them instead of providing help.
This means that in formulating the headline, the focus should be on how to offer help. Use personal experience if possible. This makes the post more relatable. Identify the most common problems people face and come up with a headline that makes them feel like the entire content will help solve those issues.
There should be a sense of urgency
People are more interested in clicking a headline if it shows urgency. Phrases like “right now” or “immediately” must be used so they won’t drag heels and delay clicking the headline. They must also feel like they will lose something important if they don’t see what is in that link.
There is a caveat though. Make sure that you fulfill your promise. Otherwise, they will get disappointed. For instance, if you tell them that by clicking the site now, they will get discount, the discount should be available. Otherwise, they won’t trust you anymore. Making false promises will affect your credibility.
Start with “how to” in making the title
The good thing about using “how to” is that people will feel like there is a sincere effort to help. They will then click on the title because they are curious to find out what is in store for them. It also promotes independence. This kind of post allows readers to make their own creative decisions instead of just following everything from start until the end.
Make the story more personal
By sharing your experience, people will be more interested to read the entire story. Some of them won’t even care if they spend a very long time reading the entire post. As soon as you tell them that you are sharing a story they might be able to relate to, they will click on that link and read the post.
Be honest in sharing your actual experiences in life. Make it seem like you are among them and your realizations may also be something they can learn a lot from.
Use numbers in the title
The good thing in using numbers is that it makes readers aware of how much time they will spend if they are going to click on the headline. Considering how busy people are these days, they want an easier way out. If the headline says “5 ways to”, readers will expect only 5 items that can be read in a few minutes.
If you have a lot of tips to share, try to compress them. Related items must be grouped together so they can be placed under one number only. Avoid writing really long posts as they may be deemed boring. They will click on the headline but immediately leave.
Don’t forget to use analyzer tools
It is important to use analyzer tools like Google Analytics. This will help you track the success of your effort to make your site more popular. If the results still show that you are not doing well, perhaps it is time to consider other strategies.
If the results reveal that things are doing well and your conversion rate is gradually increasing, continue those strategies.
Again, increasing clicks and conversion rates is something that does not happen overnight. It is important to work really hard to cater to the needs of your target audience. Find out exactly what they need so you can create posts that will address these needs.
Once you have found a loyal group of followers, they will continue reading what you post. Ultimately, they will be convinced to buy the products and services you offer. Maintaining a loyal following is not easy, but it can be done with hard work.