As a business owner, you want to make sure you’re always attracting the maximum number of customers to your retail store. It takes more than just offering great products at great prices – although that can certainly help. Below, we’ll go into more detail about what you can do with our 15 effective ideas.
Take a look and see what you can implement to grow your foot traffic and visitor count:
- Make Sure You’re Getting Word of Mouth Referrals
First of all, you need to make sure you’re getting word of mouth referrals. They can be extremely powerful, as people tend to believe the people they know and trust if they say a service or product is great. How can you do this? You can’t simply say ‘tell your friends about us!’ if you service isn’t up to scratch. You have to offer a great service to your customers and they will want to recommend you naturally to the people that they know.
It does help to offer great products that add value, too. However, your staff should be on hand and ready to recommend products and services that will really help a customer; listening carefully to their needs and then giving them ideas on what they should purchase.
Offering a referral or rewards service for customers is a good idea too. You could offer discounts to customers who refer you to people they know, or put a rewards system in place that will keep people coming back for more and make others want to get involved.
Some business do sometimes pay people to go and talk to people about their business as if they are striking up a random conversation, but there’s no real way of tracking whether this will work for you or not.
2. Give Something Away For Free
People just can’t resist the allure of free stuff, and there are a few ways you can do this. You could offer bonuses and extras with a purchase as a way to get people to try what you have on offer, or you could give away your service to a set number of customers to encourage people to come by and see what you can offer them – for instance, free haircuts to the first 20 people that come to your store. This is a great idea for a new store that wants the local community to sample what they have on offer.
3. Start A Competition
Competitions are a great way to bring people in too. There are all kinds of competitions you can run, both in person and using social media. If you’re a cake store, offer free cake to people who share a post on social media, or solve a problem and get the correct answer. Use your imagination and you should be able to come up with a great competition that relates to your business and is attractive to your audience.
4. Offer A Special Deal
You could try out a flash sale, or offer other special deals, such as a three for the price of two offer.
5. Make Sure Your Contact Information Is Updated And Accurate
People could be searching for your services in the area, but they’re not going to come to you if you’re information isn’t listed correctly. Make sure you are listed on multiple directories and that your contact information, such as your address and phone number, are accurate and consistent across all of them. You can also use social media and a quality website to bring people to the right place.
Make sure that your information is easy to find online or you could be missing out on custom.
6. Give People Easy Access
Ensure that people can easily get to your store, whether that’s on foot or using public transport. If you’re too hidden away or if it’s too difficult to get to you, people just won’t bother. You can’t have a ‘build it and they will come’ mentality, because it just doesn’t work like this. A parking counting system can direct people to your parking lot and let them know if there are spaces left, encouraging more people to stop by. How else can you make visiting easy for your audience?
7. Online And Offline Marketing
Using both online and offline marketing is essential if you have a brick and mortar store. Using billboards and flyers can still work, especially if you offer a discount when a flyer is handed in – you can then track how many people actually visited your store and made a purchase using these flyers. Social media ads are great too, as you can target people based on things like their age and location.
8. Get Involved In The Local Community
If you can get involved in the local community, you’ll aid word of mouth, as we discussed earlier. You’ll get people talking if you do something great for the community, and you might even manage to get some local press out of it. You could host a charity event, for instance, or you could sponsor a local sports team.
9. Create An Awesome Lay Out
Making sure your store is well laid out is essential if you want to attract people and get them to move around your store naturally, taking in everything that you have to offer. Make sure you do your research on the customer buying process and psychology so that you can encourage them to see all of your products.
10. Train Your Staff Consistently
Offering the best service imaginable means you’ll need to train up your staff consistently. Everybody should be on the same page when it comes to things like customer service; how should your staff speak to your customers? How can they go above and beyond to help them? Make sure your schedule time for regular training days and that your team understand the importance of the customer experience. It’ll make a huge difference.
11. Have Memorable And Attractive Signs
Memorable signs will ensure that your audience recognize your store. Making sure your signs are attractive and tell people a bit about what you do will ensure you attract a targeted audience. Signs are especially important if your business is a little hidden away, or you simply want to direct people to your store from the top of a street. If you sell sweets, for instance, you could have a ‘sweets this way’ sign somewhere you know people with kids will visit.
12. Learn The Art Of Window Displays
Creating awesome window displays can be a big help, as people will want to come in and see what you have on offer. They should be seasonal, and you should keep them updated regularly to keep on bringing people back in. Show off your best products in your windows.
13. Keep Things Super Clean And Tidy
Keeping things clean and tidy will give you a better reputation and attract even more people. Make sure your team know how to keep things faced up on your shelves, and that leaves and other things are swept out of the store as soon as possible. It isn’t going to look like you care very much if you have dirty floors and stock all over the place.
14. Create Store Events
Sales and promotions increase foot traffic, but hosting fun events related to your products and services can do you the world of good, too. You could offer cooking classes if you sell high quality kitchenware, for instance. This will bring value to your audience, as they might learn a thing or two from a master chef as well as get ideas on how to use what you have on offer. If you sell makeup, you could offer events to give people free makeovers or makeup lessons. Use your imagination – there are all kinds of fun things you can do!
15. Make The Check Out Process Easy
Making sure the check out process is quick and easy will help you to close deals once you have customers on site. It should be secure, fast, and as hassle free as possible. Customers should never get to a cluttered check out area and have to wait an age to be served. Make sure the customer is the center of your attention, and use modern equipment that accepts all the ways customers may want to pay; debit cards, credit cards, Apple Pay, etc.
After the transaction, you can even make sure you keep your business in the forefront of your customer’s mind by including a business card, and perhaps something else – such as a mug, pen, or magnet. If it’s something they can use or see regularly, they are more likely to come back to you the next time they need a similar product or service.
Hopefully, you’ve got some useful ideas from the 15 suggestions listed here. Have you used any of these ideas in the past? How have they worked for you? Make sure you let us know in the comments below!
Thanks for reading and come back soon!