Need a Change in Your Social Media Marketing? Don’t Miss These 6 Pro Tips That Produce Real Results!
If you are looking to learn more about social media and how it can boost you online marketing, then you know how daunting a task it can be. In a social-crazed world, one misstep can send your content down the drains — or, even worse, your readers just won’t see it.
That wastes your time and money. So, make sure you are getting the pro advice you need to stay ahead of your competitors.
Bradley Shaw from seoexpertbrad.com came up with six pro tips that are guaranteed to produce real results in your social sphere.
Let’s get started:
Tip #1: Your Headline Is Critical
Have you ever read the perfect headline? It’s the one that makes you click on the post immediately because it grabbed your attention.
That’s your goal.
You need to make sure your headline is readable, clever and doesn’t over-promise. The problem with what is known as “click-baiting” in a headline is that it lets down the reader. And, when you let down your reader, he or she is going to be less likely to trust you.
Instead, try to use catchy lead-in phrases like “Don’t miss” or “You won’t believe.”
Once you create enough suspense to make the reader click on your post, you can match the promise you are making with content that delivers.
Tip #2: Use Striking Images
Social posts that don’t have visuals are less likely to be clicked on. So, you need to make sure every post has a great image.
That means your image needs to be as high-resolution as possible (at least 1,000 pixels). It also should be visually stunning. Don’t worry if you don’t have your own images. You can purchase stock images to build your image library.
You want an image that grabs the attention of your reader but that also matches the content you are trying to sell. For example, don’t pair an image of a child eating an ice cream cone with a social post about the “Top four tips for keeping your lawn green.” You get the idea.
Tip #3: Experiment with Video
These days, social platforms across the board are prioritizing multimedia. Look no further than Facebook Live to see how when you make a video, you give your reader a higher chance of seeing your content and engaging with it.
Now, we all know that making a video every time you need to post social content is not realistic. But, over time you can grab the opportune moments to do a quick, live video or to do a montage with music that will grab your viewers’ attention.
For example, turn on Facebook Live when you want to reveal a product or to give your readers an exclusive, behind-the-scenes tour of your company. Another great use of live social video is to do a quick pop-up interview with a key person in your company who can share expert advice or insider information with the audience.
Your viewers want to feel like they are getting value from tuning in to your live video. Plus, you build both loyalty and give them that exclusive feel by sharing a few company “secrets.”
Use a video montage with music when you are deploying a new product line. You want your viewer to feel like he or she needs to buy your product right away. You can evoke that feeling through the music and images you use in the video.
And that leads us to…
Tip #4: Using Emotion
The very best social media marketing includes copy and images that evoke emotions in the reader or the viewer. At the end of the day, you want your audience to feel something that will motivate him or her to buy your product.
There are many ways that you can use emotion in your posts. And, here’s a secret: That emotion doesn’t always have to be “happy.”
You can create a sense of excitement around friends and family for a car company or kitchenware line. You can evoke sadness and the loss of beloved ties for a travel agency post. You can even evoke anger and the sense of disenfranchisement by playing on a past common experience — such as getting cut off in traffic because you didn’t have the right glasses to see or being slighted at work because you have old shoes on.
You get the idea!
Let emotion guide you in your social posts, and make sure you are tapping into the right emotion for your audience that will motivate them to check out your brand — and to buy!
Tip #5: Create a River of Excellent Content
No brand ever grew an audience without regular posting — and matching that regular posting with great content.
Your goal is to create relevant, consistent social posts that speak to your audience and get in front of them at the optimum times.
Remember: You only have a few seconds to grab the attention of your reader — and you’re competing against many other brands out there.
If you can determine the time of day or night that your target audience is online, then you can schedule relevant content for those exact times. This gives you a higher chance of getting in front of them.
Many social platforms — such as Facebook and Twitter allow you to schedule ahead for free.
Another pro tip: Don’t be afraid to reuse your best content. If it gets a good amount of engagement and reach, then schedule it ahead for a few weeks later. You’ll always have a river of great content that keeps your readers engaged and builds loyalty to your brand.
Tip #6: Be Smart with Your SEO Links
At the end of the day, you’re hawking your wares. So make sure you are including the right links to go with your posts. When you post a link in a social post, Google considers it a higher-quality link. That means you most likely will get more traction online.
For example: If you’re posting “Three Tips to Wash Your Car Faster,” then make sure your link points to a tips page that gives helpful information. Make sure it also gives your reader the option of clicking a link to buy your car-related products.
If your post is about a specific product, make sure your link goes directly to the page where your reader can buy the product. You don’t have time or money to let your reader get distracted by having to search aimlessly!
Ready to Make a Change?
If you’re ready to see real results across your social media channels, now is the time to implement these quick pro tips.
Try one each day for the next week, slowly adapting your current strategy to include these expert tips. We’ve found that when you make small changes to your current strategy, you’ll be seeing dramatic results nearly as soon as you implement them.
Don’t settle for a dull social strategy that doesn’t get your great content in front of your reader. Try these six pro tips today! Plus, let us know what has been most helpful to you by leaving a comment below.
What social media marketing tips do you use to get ahead?