Our loyal friends at Apple battle yet more, loyalty issues
Apple are in court, again. Less than a month after having battled the courts on a completely unrelated issue.
This time, it’s due to a misrepresentation or, a lie if you wish. But of course, big companies don’t lie to us do they? They’re our friends and they want what’s best for us! I’m afraid not. They’re the fat cats that control the markets, using their popularity to mask the fact that they’re rubbing their hands together grinning from ear to ear, even when they’re faced with the courts.
This is no more applicable than in this case. Apple is being sued by Miami residents Paul Orshan and Christopher Endara who claim that Apple is lying and falsely advertising iPhones and iPads by taking up a large amount of the phone or tablet’s memory with their own software.
The complaint has been provoked primarily by IOS 8. The software update which debuted with the release of the iPhone 6 & 6 Plus. On a 16gb device, up to 23% of the internal memory, which let’s not forget is non-expandable, can be pre-used before the customer even has even imported so much as one phone contact. That’s poor by all counts.
1gb equates to around 400-500 HD iPhone standard pictures. So the average 16gb iPhone 6 user who loses 3gb of their memory ends up being shortchanged out of up to 1,500 photos.
This has long been an issue within Apple’s iPhones and iPads though, just not quite to the same extent users face today. The iPhone 4s on release back in October 2011, still used around 1.6gb of memory for its own software, and that number has skyrocketed with all the tweaks and power upgrades the newer devices have seen.
The two Floridians taking on arguably the most valuable brand in today’s society, claim that this is part of an elaborate plan to force users into using Apple’s very own cloud storage. Though at this point it’s only an accusation that is linked to the ‘memory loss’ case currently in question, there is obvious ground for support.
“Using these sharp business tactics, (Apple) gives less storage capacity than advertised, only to offer to sell that capacity in a desperate moment, eg when a consumer is trying to record or take photos at a child or grandchild’s recital, basketball game or wedding,”
The iCloud storage is yet another great piece of marketing. Essentially costing Apple nothing because of the high volumes of customers using their services, the prices range from 1$ to $20 a month.
If this is the case, then it’s yet another hiccup in Apple’s recently tarnished PR. Though despite another court case, you can hardly see Apple losing this one with their power and stature. The beginning of last December saw Apple take on another court case which had been lingering over them for over a decade.
Antitrust violations were once again the culprit for Apple as they were accused of having deleted 3rd party (or simply other than their own) music that had been brought into the user’s iTunes.
Once iTunes noticed that there was 3rd party music within the user’s library, an ambiguous message would greet the user, this was then followed by an automatic system wipe, or factory reset. Once the iPod was rebooted, all non-Apple bought music had ‘disappeared’.
The case was dropped and Apple escaped punishment.
We’re all guilty of placing our trust into large corporations with names that we have grown to love, falsely expecting love and respect in return for our investments. For as long as we bend over backwards to purchase eccentric smartphones that we’re happy to spend up to around $800 on, we play into the hands of the great capitalistic game.
Companies with power and wealth due to social status are purely a product of our consumerist wants, more than needs. We all know that an iPhone doesn’t cost $800 to make, in fact it’s actual worth is under $300. So why are we happy to pay it? Because we want to be seen with it.
If you visit Instagram and check out anyone’s page, you’re likely to see someone indirectly flaunting one of their assets. Whether it’s the car, by subtly showing the logo planted on their steering wheel but in a picture showing their pooch in the driver’s seat, or maybe an indirect shot of a lovely lady’s backside while she shows off her gorgeous looking new Nike training shoes while at the gym. The point is that we’re programmed nowadays by the big companies to aspire to their image.
This isn’t going to change anytime soon. We’ve survived the worst part of a recession and still the emphasis to stop purchasing elaborate gifts from the big companies didn’t really take a hit unless you look towards the auto industry. So suck it up. Corporations like Apple aren’t going to stop conning us whilst they’re lining their pockets with our money, that’s not how greed works.
Yes, they’re our friend; they’re here to make our lives better with newer and better technology to offer us than they had last year. But at what point do we recognize globally the possible detrimental effects that are imposed on us all by our mindless following of fads designed by those in power, to generate more power solely for themselves?
Competition is the source of evolution in industries like technology. Samsung and Apple expect to lock horns and file petitions against one another at least twice a year, just to keep within touching distance of one another. Making sure that they’re not overtaken overnight and left behind with the instant surge of lost customers that comes with dropping out of the top shelf tier.
If there was only one major operator in an industry like Apple, for instance. Apple would solely control distribution of relevant technology and wouldn’t be forced under any circumstances to release technology, even if it was ready to be, unless they saw it in their own best intentions. Competition from companies like Samsung or Windows mean that new tech is always a must due to gaining that (albeit temporary) step ahead from the other competitors.
If this concerns you, there are many routes of action you can take. Maybe steer clear of buying that new iMac because you’re unimpressed by Apple’s loyalty to its loyal customers. Unfortunately this won’t have much of an effect on Apple as a whole though, there’s no use trying to make them feel guilty over their recent behavior. Mainly because in 2 months’ time nobody will even remember this happened.