Face the Facts, the Selfie Generation Finds Its Place


Selfies are a phenomenon that were birthed from the ashes of the classic Myspace photo (you know the one) and have since become ubiquitous with a social media presence. While many see the selfie as yet a further exercise in vanity and should be kept well within the reins of Facebook, Instagram, and Twitter, there are perhaps more uses for everyone’s favourite photo op.

With all the worry about your personal security online recently, it is no surprise that companies are searching for ways to help you feel more comfortable when putting your information online, and managing to keep it private.

The introduction of more advanced technology for your smartphone, facial recognition technology has allowed for us to have greater security from some of our most coveted possessions. Much like the fingerprint feature, built-in algorithms are taught to recognise you, and you alone, should the phone need to be unlocked.

And it’s not just consumer tech that is bringing about new techniques for better security. Ride-sharing services, such as Uber, have begun implementing facial identification checks for drivers to ensure that the photo taken before accepting rides matches the person they have on file. This makes the whole process safer for both the company, driver, and customer.

Furthermore, banks, acutely aware of the recent rise in account hacking have undertaken missions to improve the security for their customers and prevent fraud by allowing customers to verify themselves through face ID software, such as that found on the iPhone X. It is hoped that this type of technology will assist customers in fighting potential hackers and, unlike the Android facial recognition software, which can be fooled by using a picture, the system instead uses 3D analysis to judge whether or not you’re the correct person.

Going even further, companies such as Smartmatic have introduced a new selfie-voting system that helps with confirming voters’ identity through a two-step verification method. Looking towards the future, this type of technology will be useful in allowing as many people to vote as possible. With predictions of online voting soon to come true – it has already become a reality in Estonia – it could revolutionise the way we vote, from the comfort of our homes or even at the office. Online voting, or ivoting, is also said to help with low turnout when it comes to elections.

The selfie systems being implemented in services of all kinds, it could perhaps spell the end of the password. Hackers have proven time and time again that as long as you have the software and the patience, nearly anyone runs the risk of getting their information hacked and potentially losing everything.

Putting our faith in the technology of the future can only lead to more refined and reliable services. By ensuring that your device or bank account or vote will be secure by literally putting a face to a name, it is hoped that recent reports of significant hacking incidents soon become a thing of the past. Soon, you can rest easy, knowing that it is only you that has the power to access your sensitive information.

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