We all are familiar with the popular stories of the advent of AR/VR in different industries. From entertainment to travel, education, healthcare, and finance, we have seen the proliferation in the application of the technology into a multitude of business spheres. But, have you ever heard of AR/VR in the food industry?
Believe or not, the AR/VR technology has become an indispensable part of Food industry as well. The technology, with its charm of making us experience a virtual world while being in the real world, has made the kitchen experience quite fascinating. It has enhanced our experience in numerous ways, including:
Picking the Food as Per Nutritional Values
The most remarkable factor of AR/VR that has taken the Food industry by storm is the accessibility of 3D menus. Now, the consumers can see the 3D picture of every food item they put a finger on. They can further look into the constituents of the food item and understand their nutritional value. They can choose what is healthier and tastier, the outcome of which is better choices and higher customer trust in the brand services.
Making the Waiting Time Less Annoying
The technology is also thriving at the customer satisfaction front. It is encouraging the users to play promo games or read about the history and the recipe of the food they have ordered. In this way, the technology is helping the food industry to keep the consumers busy while their order is getting reading, which is eventually boosting the user retention rates.
Upgrading the Employee Training
The AR/VR technology is also contributing its best to improve the skills of the employees in the food business domain. The technology, with the help of virtual simulations, is helping the employees to learn and practice the complicated processes without facing any hazard, like that in the case of employing a high-tech espresso machine, state-of-the-art kitchen equipment, etc. This can help in lessening the mistakes during job and coming up with their own USPs to impress their consumers.
Apart from this, the Augmented and Virtual Reality are also empowering the Food-related brands to gain useful customer feedback and improve their services. For example, they can look into how to change the color of any particular food item to make it healthier as well as delicious.
Promoting their Brand Effectively
The AR/VR technology is also adding new dimensions to the marketing aspect of the Food industry. The technology is helping the brands with the opportunity to attract more consumers via promo videos, virtual creatures roaming across the restaurants and cafes, and other exceptional offers.
So, as we have covered in this blog, the AR/VR technology is adding a spark to the Food industry processes. It is improving the interaction, engagement, brand awareness and loyalty, and much more. So, if you run a business in the food industry, don’t overlook the technology anymore. Explore the potential of AR/VR in your processes and embrace the technology for a pleasing and profitable present and future.
Author Bio:-Holding a Bachelor’s degree in Technology and 2 years of work experience in a mobile app development company, Bhupinder is focused on making technology digestible to all. Being someone who stays updated with the latest tech trends, she’s always armed to write and spread the knowledge. When not found writing, you will find her answering on Quora while sipping coffee.