Coming up with a successful fundraising campaign can be tricky. You want to be able to appeal to everyone to maximize exposure for the cause you are campaigning for.
But what exactly is the best way to go about this? To create a successful fundraiser, you need to put in the prep work and do your research beforehand to come up with a strategy that works for you and your company/charity.
A successfully run fundraiser can reap dividends and set you up for repeat successes for the future when the time comes to emulate your efforts and embark on this journey once more.
So what should you consider before making any plans and finalizing items for your new fundraiser?
What worked in previous fundraisers?
This is essential to know, especially if you didn’t run any previous ones. Find out exactly what happened, what worked well or didn’t work so well and was the target amount reached? Once you know this information, you can create your fundraiser based on previous successes and build on this.
Also, do you know who your target benefactors are? How much is your average participant likely to donate? This will come in handy when you curate your guest list so you can be sure to reach as many people as you need to to help you hit your target figure.
Set the groundwork.
Set your feelers out ahead of time. Make waves in your community and let them know of your plans. Reach out to previous donors and let them know of your appreciation and current plans for your upcoming fundraiser.
By scouting out interest and involving patrons with history with your campaigns, you can begin to build a relationship with them to help secure finances for the upcoming target.
Make sure to include those who have shown interest before but have yet to commit financially too. Reaching out is a great way to engage with people before trying to part them from their money.
Are you looking to go down tried and tested routes when it comes to fundraising ideas? Having done your research will help give a good idea of what will work depending on the scale you are working at for the fundraiser.
From traditional favorites such as cookies, candy, lollipops, bake sales and car washes, to things such as bricks – see more on how you can offer bricks as part of your fundraising campaign, logo promotions and more. All are great tried and tested ways for raising funds.
However, you would benefit significantly from utilizing the Internet and generating sales in different ways and reaching a wider audience than those in your local neighborhood.
Custom clothing designs are always popular, and crowdsourcing as a way of raising funds is becoming more and more popular. Setting up a just giving page has also seen some successes as have Kickstarter campaigns should this fit in with your plans as a way to fund the product creation process.
It pays to think outside of the box when it comes to fundraising and draws on your uniqueness to effectively market your fundraising activities to help you reach your goal as quickly as possible.