These days, it seems true privacy is hard to come by. Everywhere you go, there’s a camera. Just about everything you do online is public, and so on. Privacy isn’t easily achieved anymore. Now you may be losing even more of your privacy simply by going grocery shopping.
A company called Mondelez, owner of brands like Chips Ahoy, and Ritz, names you’ve probably heard of before, have come up with a interesting idea. They want to implement camera’s into grocery store shelves by 2015, reports MyFoxDC.com. Mondelez is doing this to build a database of basic information on it’s customers, with information such as gender, and age. The idea behind this is to allow Mondelez to market their products better.
For Mondelez, this probably sounds like a marvelous idea. But if they want information like gender and age, are they going to have someone watch the footage that this camera records? If that were the case, that would sure be intruding on someone’s privacy just a little wouldn’t it? Yeah, its a public store, but camera’s in the shelves just seems a little excessive. That’s one method to collect data like that, or alternatively, are they going to have a computer monitor the camera’s, and just makes guesses on age and gender using some sort of algorithm? The person may be better able to make these judgements, but if that is the case, it’s also a little worrisome.
Does a company really need to go to such lengths to get information like that on it’s customers? Companies have been marketing and successfully selling products for years without camera’s in the shelves. What is the need now? Many people out there could also be inclined to make other assumptions about this as well. Where exactly is this information going to go? Sure, this is supposed to be a basic database, but if camera’s are collecting the information, doesn’t that company also have a picture of you as well. What happens with all of this data?
Marketing a product is just fine with me. But this idea just seems to go a little farther than it needs to. Many stores have rewards programs and such that collect this information anyway, so couldn’t these companies work something out with these stores instead? Sure, these stores would also need to tell it’s customers about it and all, and granted customers probably aren’t going to like it. But I can’t imagine people are going to like this either. It could be a huge mess to do it that way, but that might be a little better than installing camera’s in store shelves.
Camera’s in stores for security purposes is fine with me. Camera’s in stores just to spy on our shopping habits, installed in shelves isn’t okay with me. Spying on our shopping habits isn’t necessary.
What do you think? Are you comfortable with camera’s in the shelves at your local grocery store? Let us know down below in the comments.