Without a doubt, social media is one of the phenomena that impacted everyone greatly, including today’s digital marketing landscape. In 2016, more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide harvest the benefits social media offers, from socialization to doing business.
Contrary to its initial purpose, Social Media also aids the business industry, especially in creating an easier and more accessible venue for company-client exchange. Today, it is also an effective tool in marketing, product and service promotion and even selling itself. From propagating brand awareness campaigns to receiving customer feedback, this venue is definitely not just all-talk.
This 2017, know the upcoming social media trends that will dominate in digital marketing, and how you can use it to your company’s advantage. This infographic presents the different ways social media equips companies to make the most of their online presence, as well as participate strongly in a very competitive market.