The Top 8 SEO Trends to watch out for in 2017.

Today’s SEO landscape has undergone a lot of changes and developments which make it one of the most effective tactics used in the world of digital marketing. With over 100 billion searches made on Google per month, there can be no doubt that having a well-optimized website can help a business increase its audience reach and brand awareness these days.

However, making your website appear on the first page of SERPs is not an easy job. It takes a lot of practice and patience to master the techniques in SEO, all due to that its complexities and technicalities. As an ever-changing platform, one must also be updated with the latest trends and shifts happening in the field to ensure that techniques and tools are still appropriate and enough to make a website competitive in the market.

That said, knowing the latest SEO trends has become an imperative each year. And with 2017 fresh on our mind, it is now the perfect time to improve your SEO strategy for this year and beyond. Here are the latest trends that are set to change the SEO landscape this 2017 onwards.

  1. Schema Markup will be further utilized to improve and simplify the purpose and content of website and make it more appealing to users.

  2. Search Engines, especially Google, will continue experimenting with SERPs layout, particularly its layout and width of snippets.

  3. More SEO will utilize Google’s Accelerated Mobile Pages (AMP) to improve their site’s loading speed on mobile devices.

  4. Content density and “per word value” metric will become a standard among content marketers.

  5. More SEO will leverage Personal Branding to secure more links and space from authoritative websites and build more trust to their audience.

  6. Website’s navigability and design will become priority to further improve the User Experience.

  7. Voice search will gain more popularity as more and more access internet on their mobile device.

  8. Machine learning and Artificial Intelligence will receive more updates, and possibly be used in other areas such as data interpretation and marketing automation.

These changes in SEO landscape will help you improve your strategy and ultimately, achieve higher position in SERPs. If you want to learn more, check this infographic from CJG Digital Marketing which presents to you to the top eight SEO trends that can help you ramp up your digital marketing strategy this year 2017.


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